Key responsibilities
1. Manage the company pages on Facebook, Instagram, TikTok, LinkedIn, YouTube and WhatsApp Business.
2. Prepare and follow a monthly content calendar for every product line.
3. Create posts, short videos, reels and stories: product demos, factory and quality-control footage, how-to-use tips, customer testimonials.
4. Design graphics and edit videos using tools such as Canva, Photoshop or CapCut.
5. Write captions and ad text in English and local languages (and Arabic where needed).
6. Run and optimize paid ads on Meta, TikTok and Google to generate leads from distributors and customers.
7. Reply to comments and messages quickly, and pass sales leads to the sales team the same day.
8. Track followers, reach, engagement, leads and cost per lead, and report monthly.
9. Work with the Sales and Marketing Officer on campaigns, launches and promotions.
10. Monitor competitors' pages and market trends for new content ideas.
11. Protect the brand image and handle negative comments professionally.
12. Keep the website and online listings updated with current products and contacts.