Director, CVM, Loyalty & Retention, VAS & Digital Marketing

Position Title: Director, CVM, Loyalty & Retention, VAS & Digital Marketing

2026-03-31 Kabul Full Time 31

Job Location:	Kabul
Nationality:	National
Category:	Marketing
Employment Type:	Full Time
Salary:	As per company salary scale.
Vacancy Number:	E-0305
No. Of Jobs:	1
City:	Kabul

Organization:	Etisalat Afghanistan
Years of Experience:	12 Years
Contract Duration:	2 Years - Extendable
Gender:	Male/Female
Education:	Bachelor’s degree in Marketing or a related field.
Close date:	2026-03-31

About Etisalat Afghanistan:

Etisalat Afghanistan is 100% owned subsidiary of Etisalat UAE. Etisalat is one of the largest telecommunications companies in the world and the leading operator in the Middle East and Africa, headquartered in the UAE.
Etisalat Afghanistan is committed to developing the Afghan national work force as an organizational priority. It’s an equal opportunities employer and will ensure development of Afghan nationals by capacity building and using training facilities.

Job Descriptions:

• Deliver overall Commercial Revenue objectives with special focus on Data penetration.
• Deliver Subscriber Engagement KPIs by maintaining a healthy revival trend from Zero, Dormant & Bundle Exit Customers
• Deliver Value Extraction initiatives to grow High Value & Very High Value segment penetration on an active basis.
• Conceptualize, Design & Execute Product Roadmap for the Financial Year, broken down to Quarterly phasing to meet Revenue & Subscriber objectives from the CVM & DTS perspective
• Strengthen VAS portfolio for the organization by onboarding new content & services to deliver VAS penetration & Revenue objectives.
• Drive Digital transformation initiatives, including and not limited to App penetration and Engagement.
• Engage with the Etisalat International team to replicate best practices from other OPCOs.